There are four imprint domains: Designer, Developer, Doer and Driver.
Take a look at their brief descriptions below.
Designers are fascinated with what could be. They are motivated by the latest theory or strategy for getting work done. They desire competence in their personal and professional relationships. Innovation and ingenuity are hallmarks of Designers.
Developers strive to live an integrated life. They are motivated by a deep sense of compassion and their own personal values. They desire inclusive environments that are values-driven. Collaboration is of utmost importance for Developers.
Doers strive to help others. They are motivated by the practical needs they see in the world around them. Doers work diligently with a mental checklist of what needs to be accomplished in order to fulfil the commitments they have made. Loyalty and responsibility are important for Doers.
Drivers live by the mantra that, 'the Leader is the Lesson.' They are motivated by achievement and personal progress. Drivers hold fast to the belief that the only thing that builds and sustains credibility is how they exemplify their standards of excellence and execution in real-time.